Today, I’m going to teach you one of the most powerful
words to add into your marketing arsenal…
A word that can instantly increase your conversions and
get you more sales.
Now, it shouldn’t need to be said, but the first thing you
want to do is actually CARE for people and look for ways
to add value into their lives.
Then, and only then should you look at some of this
Moving forward then…
There’s been a lot of studies and research on something
called ‘Trigger Features’.
Once one of these trigger features are activated, it’s almost
like something starts running like an MP3 on your iPhone
once you hit play.
It’s automatic. It just starts playing. Without even thinking
Take the Robin bird once it see’s that it needs to defend it’s
You’ll find a quirk in the system, a trigger feature.
Through experiments, it’s been shown that a Robin will
viciously attack nothing more than a clump of robin-redbreast
feathers placed there.
At the same time it will virtually ignore a perfect replica of a
full male robin, but without the redbreast feathers.
That’s it’s trigger feature.
It instantly triggers ‘Automated Action’ on behalf of the bird,
and could even be used to trick it (which we would never
want to do).
Now birds are ‘for the birds’ right?
But could this work on humans too?
And here’s one of them…
Humans like to have a reason WHY.
Now granted you’re ethical and really trying to help people,
what’s one of the most powerful words you could use to
get more sales and business?
The Most Powerful Word in Business: BECAUSE
That’s the trigger feature.
In a ‘Human’ study… there was a line of people waiting to
use the copy machine, and the participant was trying to
move ahead in the line.
In the first case, the person simply said “Excuse me, I have
five pages, may I use the copy machine?”
60% of the people complied.
Next, the person said “Excuse me, I have five pages. May I
use the copy machine *Because* I need to make some
This time, 93% complied.
Yet, virtually the exact same thing was being said! But way
more said ‘SURE!’
They found that it was just one word (the trigger):
Now, there are a lot of reasons why and how this works. Lot’s
of ways to apply it. And if you want more info on this you should
check out the book Influence, by Robert Cialdini.
But for simple application today, and to have an immediate impact
on your business, start to give people a ‘reason why’ you’re doing
things. And use the trigger word Because.
Why am I putting on this sale?
Because, this is probably the 33’rd cup of coffee I’ve drank this week
creating this product for you, so I’m going to sell it to you for $33.00
for the next 33 hrs.
Why will I hop on the phone with you for a free 30 minute consult?
Because, I know what it’s like to be lost and overwhelmed by all
the options out there. And on this call, I’ll give you complete
clarity and focus moving forward…
Always give a ‘reason why’ you are doing anything.
Because… people want to know. And it’ll make your pockets a lot
heavier with the old green cash.