Apr 04

The Biggest Cause of Lost Opportunity

“I need to think about it” is one of the biggest causes of lost opportunity.

It’s also usually a lie.

Most people aren’t going to “think about it”. It’s often just the excuse that people give to escape the tension they feel about needing to make a decision. It’s a cop-out so they can get back into their comfort zone. (The comfort zone that’s creating their current mediocrity.)

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